Client: Amino Z
Project: Repackage Design for Muscle Muffin
I was hired to lead the repackage design, including both creative and technical aspects, ensuring the packaging was print-ready.
Challenges:
The existing packaging lacked a consistent visual hierarchy and flavor differentiation.
Nutritional information and key benefits were difficult for consumers to identify at a glance.
The design needed to stand out on crowded retail shelves while maintaining a professional, trustworthy aesthetic.
Solution:
I developed a modular design system for the Muscle Muffin line:
Implemented a color-coding scheme to easily differentiate between flavors.
Carefully structured each label to display nutritional information and key benefits in a clear, readable layout.
Created a clean, modern visual style that is instantly recognizable and reinforces the brand’s commitment to health and transparency.
Produced all technicals for print, ensuring the files were CMYK ready and aligned with production specifications.
Outcome:
The new packaging elevated the Muscle Muffin brand, making it more appealing and trustworthy for consumers.
Shelf presence improved due to consistent branding and clear differentiation between flavors.
Client feedback highlighted the professional, modern look and the clarity of information, as well as the smooth transition to print-ready files.
4 likes · 58 views · Oct 7, 2025
Redesigned Amino Z Muscle Muffin packaging with a modern, modular system, clear nutrition, color-coded flavors, and CMYK print-ready files.
Timeline
Aug 16, 2025 - Sep 18, 2025
