Matthew Sweeney
Professional Copy Rewrites and Content Polishing
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Meta Ads Strategy & Funnel Execution
I build high-performing Meta Ads funnels from strategy through execution, aligning creative, targeting, and automation to drive qualified leads and scalable growth.
What separates average campaigns from scalable ones is not just technical setup. It is understanding attention economics and buyer psychology. The ads that seem like they should work often do not. The ones that convert consistently are usually simpler, clearer, and emotionally aligned to the audience.
The attached examples reflect Meta Ads campaigns I built and optimized end-to-end, including creative development and funnel integration.
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World-Building Through Geography
This short-form teaser builds narrative through place first. Geography, movement, and everyday detail establish tone, tension, and context, allowing characters to emerge already shaped by their environment.
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Narrative Teaser: Delayed Reveal & Emotional Payoff
Image-led short-form teaser built around restraint, pacing, and an earned emotional turn. Focus on withholding information, visual tension, and a late narrative reveal rather than exposition.
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Editorial Social Reel – Narrative Focus
A short-form social edit built around narrative structure rather than trend-driven pacing. Focused on tone, rhythm, and visual continuity, with restrained editing and intentional sequencing to support story over spectacle.
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