pro
Matthew Sweeney
Professional Copy Rewrites and Content Polishing
New to Contra
Matthew is ready for their next project!
Meta Ads Strategy & Funnel Execution
I build high-performing Meta Ads funnels from strategy through execution, aligning creative, targeting, and automation to drive qualified leads and scalable growth.
What separates average campaigns from scalable ones is not just technical setup. It is understanding attention economics and buyer psychology. The ads that seem like they should work often do not. The ones that convert consistently are usually simpler, clearer, and emotionally aligned to the audience.
The attached examples reflect Meta Ads campaigns I built and optimized end-to-end, including creative development and funnel integration.
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World-Building Through Geography
This short-form teaser builds narrative through place first. Geography, movement, and everyday detail establish tone, tension, and context, allowing characters to emerge already shaped by their environment.
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Narrative Teaser: Delayed Reveal & Emotional Payoff
Image-led short-form teaser built around restraint, pacing, and an earned emotional turn. Focus on withholding information, visual tension, and a late narrative reveal rather than exposition.
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Editorial Social Reel – Narrative Focus
A short-form social edit built around narrative structure rather than trend-driven pacing. Focused on tone, rhythm, and visual continuity, with restrained editing and intentional sequencing to support story over spectacle.
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Brand Voice Sample -
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Editorial Video Editing - Brand & Cultural Content
Short-form editorial video built from b-roll, archival elements, and light AI-assisted enhancement.
The focus is on pacing, tonal consistency, and visual cohesion — using editing and structure to establish mood without overproduction or explanation.
This approach is well suited to brand, fashion, lifestyle, and culture-forward marketing where restraint and rhythm matter more than spectacle.
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This sample reflects executive-level narrative and positioning work intended for high-consideration decisions.
The focus is not persuasion or promotion, but clarity — articulating a point of view that can hold under pressure, scale over time, and guide decision-making across complexity.
The work emphasizes restraint, coherence, and long-term credibility, prioritizing what should be made clear over what should be amplified.
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Original IP - Literary & Visual Property
A completed, original novel developed as a cinematic, optionable IP.
This project encompasses long-form narrative development, tonal control, visual identity, and strategic positioning designed to translate seamlessly into film or television adaptation.
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Cinematic Property Marketing
High-architecture video tour for a Beverly Hills new construction, combining editorial pacing, architectural detail, and restrained transitions.
Designed to elevate perception, attract qualified buyers, and support off-market or high-discretion sales environments.
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