URT Clothing: Shopify Store Redesign & Development
Alessandro Alpago
URT Clothing: E-commerce Redesign & Custom Shopify Implementation
A complete storefront redesign for URT Clothing, from Figma design and prototyping to custom implementation within their Shopify theme.
Design
I redesigned the experience in Figma, refining the navigation, homepage, collection layouts and product pages across desktop and mobile.
The visual direction combined tactile textures, topographic details and larger product imagery. Product grids became less boxed-in, giving the merchandise more space. For the desktop product page, I designed a scrolling image layout with product information and purchase controls kept alongside it.
The redesign also created space for the brand’s story, including its Coronado store and C4 Foundation connection.
Shopify Implementation
The approved designs were translated into a custom implementation within the Shopify theme, adapting the layouts, navigation and storefront sections to match the Figma direction.
The work also included refining product image presentation and reviewing the store in Shopify before handoff.
Scope: E-commerce UX/UI, web design, art direction and Shopify theme customization.
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Posted Sep 26, 2026
Redesigned URT Clothing's storefront in Figma and implemented it in Shopify, with custom theme layouts, clearer navigation and responsive product pages.
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