SATIA | Brand Identity by Jen LaiSATIA | Brand Identity by Jen Lai

SATIA | Brand Identity

Jen Lai

Jen Lai

Verified

Satia needed a visual identity that could bridge science-backed wellness and everyday ritual without feeling clinical or overly technical. I developed a warm, elevated brand system centered around earthy neutrals, muted greens, and refined typography to create a sense of calm, intention, and modern wellness.
The identity extends across packaging, color, typography, art direction, and marketing visuals, creating a cohesive system that feels premium while remaining approachable. The result is a brand designed to make Satia feel less like another supplement and more like a daily ritual you genuinely look forward to.
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Posted Aug 21, 2026

Developed Satia’s brand identity, including visual direction, color palette, typography, packaging, and a cohesive system for its wellness-focused positioning.

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Timeline

Nov 25, 2025 - Aug 17, 2026

Clients

SATIA