Optic Window Co., my window cleaning company in San Ramon and the Tri Valley. I built the brand and the site: bold streetwear inspired identity, service pages for homes, storefronts and screens, plan pricing, area pages, and an Ask Optic helper so customers get answers and a straight price fast. opticwindowco.com
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🚀 Boosting Retention & Revenue for a DTC Brand (Shopify + Klaviyo)
🧠 Summary
I helped a DTC brand increase repeat purchase and revenue by optimizing Klaviyo post-purchase flows and reducing friction in the Shopify checkout experience.
🛠️ What I Delivered
- Audited Klaviyo lifecycle flows (welcome, post-purchase, winback)
- Built post-purchase upsell and replenishment logic
- Improved Shopify checkout UX to reduce friction
- Set up tracking to monitor retention and flow performance
📈 Results
+20% increase in repeat purchase rate (60 days)
−15% checkout abandonment
Documented flows for ongoing optimization
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