Sara Elsherif
Shopify, Klaviyo, subscriptions, and retention expert.
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š Boosting Retention & Revenue for a DTC Brand (Shopify + Klaviyo)
š§ Summary
I helped a DTC brand increase repeat purchase and revenue by optimizing Klaviyo post-purchase flows and reducing friction in the Shopify checkout experience.
š ļø What I Delivered
- Audited Klaviyo lifecycle flows (welcome, post-purchase, winback)
- Built post-purchase upsell and replenishment logic
- Improved Shopify checkout UX to reduce friction
- Set up tracking to monitor retention and flow performance
š Results
+20% increase in repeat purchase rate (60 days)
ā15% checkout abandonment
Documented flows for ongoing optimization
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203
Shopify CRO Audit & Implementation
Description:
Conversion-focused audit of storefront, PDPs, cart, and checkout with prioritized fixes tied to revenue impact.
Deliverables:
- UX + CRO audit
- Priority roadmap
- Quick-win implementation
- Metrics tracking
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11
Klaviyo Lifecycle Foundations (Retention Systems)
Description:
Built clean Klaviyo foundations for Shopify brands, including segmentation, post-purchase flows, winback, and replenishment logic designed to increase repeat purchase without hurting deliverability.
Deliverables:
Flow architecture
Segmentation strategy
Deliverability cleanup
Testing & QA
0
12
Shopify Subscription & Checkout Optimization
Diagnosed and fixed subscription, payment, and checkout issues across Shopify Plus stores, reducing churn and abandonment while improving conversion and LTV.
Deliverables:
Subscription logic audit (Recharge / Ordergroove)
Checkout & payment fixes
CRO improvements
Documentation & handoff
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14