The Lamb Company launched a nationwide promotion to increase brand engagement and drive repeat purchases. I collaborated with their marketing and technical teams to design the user journey for a QR-code-based sweepstakes, where customers could enter to win a Green Egg Smoker.

By streamlining the promo flow and writing clear, persuasive microcopy, we improved entry rates and boosted customer satisfaction.

Led coordination between the marketing team and third-party contest partner

Developed UX flow from QR scan to submission

Wrote all in-app and landing page copy to align with brand voice

Advised on how to increase entries per customer using gamified task options

Provided post-launch analysis of user engagement and drop-off points

Identified bottlenecks in the QR-to-entry journey during early testing  

Refined copy across the landing page and confirmation screens to match The Lamb Company’s warm, trustworthy tone  

Implemented tiered task system to reward deeper engagement (e.g., bonus entries for recipe submissions or product feedback)

Analyzed entries and chose a winner using a HubSpot Integration

3x increase in customer entry rates from previous promotions

40% of users completed more than one entry 

Positive feedback from internal teams on improved cross-functional execution