Run to Wear is a direct-to-consumer athleticwear brand created by women, for women — built on the values of empowerment, minimalism, and movement. As the brand prepared for its official launch, I led UX design efforts to create an eCommerce experience that felt elevated, easy to navigate, and conversion-focused. I worked closely with the founder to turn her vision into a shoppable site that could scale with future collections and seasonal campaigns.

Led UX and UI design for desktop and mobile experiences

Created user flows, low- and high-fidelity wireframes, and clickable prototypes

Consulted on brand tone, storytelling structure, and navigation hierarchy

Managed NFC association and created association app

Provided design system templates for future product collections

Information Architecture Created a clear and intuitive nav structure, separating shop, story, and value props into distinct pathways to improve product discovery. UX + Visual Design Designed a clean product grid and PDP (Product Detail Page) that emphasized quality and minimalism while supporting key info like sizing, materials, and returns. Launch Support & Scaling Guidance Handed off mobile-first responsive designs to the developer and provided documentation for scalable updates — including templates for lookbooks, blog posts, and future landing pages.

3x increase in customer entry rates from previous promotions

40% of users completed more than one task

Positive feedback from internal teams on improved cross-functional execution