curaJOY Mobile Application Design

curaJOY provides effective and continuous wellness support for diverse families combining behavioral health care, education and AI to foster growth and genuine relationships because families' wellness is interconnected.

We were hired to design the curaJoy mobile application.

Our mission was clear: design a mobile application that not only aligned with curaJoy’s business goals of delivering inclusive, proactive mental health support but also provided an intuitive, uplifting user journey for families—parents and children alike.

We began by immersing ourselves in curaJoy’s vision—creating a tool that strengthens family bonds, promotes personal growth, and bridges gaps in mental health infrastructure. One challenge we faced was balancing accessibility for all family members, regardless of age or tech-savviness, while ensuring the app felt engaging and purposeful. To tackle this, we adopted a best-in-class UI/UX approach, prioritizing a clean, empathetic design language with vibrant, welcoming visuals to reflect the hope and positivity curaJoy champions. We incorporated micro-interactions and gamified elements to make the experience feel rewarding for kids, while offering parents streamlined navigation and actionable insights into their family’s emotional well-being.

Collaboration was key. We worked closely with curaJoy to map out a user journey that seamlessly integrated their whole-family approach—think guided activities that build on strengths, interactive tools for fostering healthy relationships, and bite-sized digital programs that fit into busy schedules. Accessibility drove our decisions, from adjustable text sizes to voice-guided features, ensuring the app could serve families in underserved areas with limited resources. ‍

UX/UI design

Visual design

Mobile application design

B2C

Brand Identity