I was hired to develop brand identity and a website using Webflow for JPN Tutoring, a local Bay Area independent literacy tutor. So far my work has resulted in a 20% increase in parent engagement and referrals. I created custom illustrations in Procreate, logos in Adobe Illustrator, and branding documents in Adobe InDesign for the creation of the website, along with marketing materials aimed towards parents of students with reading disabilities. Check out the full website here: https://www.jpn-tutoring.com/

These are digital and print flyers created to be posted on school websites and shared among parents to help JPN Tutoring find new local clients.

The brand was developed with usability in mind. We wanted to be sure that the type we used was accessible for folks with dyslexia and their parents and we created a color palette and graphic guidelines that balanced professionalism with an inviting, fun and age appropriate atmosphere.