Facebook Ads Case Study - Christmas By The Fire

Synopsis

This case study looks at a successful Facebook Ads campaign for a church Christmas event, which was able to reach 23,000 individual accounts and resulted in 527 people registering for the event in advance. The campaign was conducted on a budget of $500.

Campaign Metrics







The Campaign

The campaign was designed to reach out to local people, with a focus on engaging with those who were already members of the church or had shown a prior interest in similar events. The Ads included a call to action button to register for the event and highlighted the fun activities and festive spirit that would be experienced at the event.

Results of the campaign were measured in terms of reach, engagement, and registrations. The campaign was able to reach 23,000 individual accounts and resulted in 527 people registering for the event in advance. This represented a return on investment of over 10 times the original budget, with each registration costing only $0.95.

Campaign Success

The success of the campaign was due to a combination of factors. First, the Ads were well-targeted and were able to reach the right people. Second, the Ads were well-crafted and featured attractive visuals and effective copy. Finally, the call-to-action was clear and easy to follow.

Overall, this Facebook Ads campaign was a great success and was able to reach 23,000 individual accounts and result in 527 people registering for the event in advance. The campaign was conducted on a budget of only $500.