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Daniel Castellanos's avatar
Daniel Castellanos
proBogota, Colombia
Brand Identity & Content Creation | Video & Motion
5.0
Rating
19
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Brand Identity & Content Creation | Video & Motion
Cover image for There are design decisions that
There are design decisions that don't come from the client. They come from within—and sometimes, that is exactly the problem. The previous logo for Boroló Estudio had soul. It had pre-Columbian roots, a hand-drawn stroke, and an indigenous character. It evoked drums, authenticity, and the Chocó—one of the most biodiverse and culturally rich regions in Colombia, a land of jungle, rivers, and a visual identity unlike any other. I loved it. And precisely because of that, I failed to evaluate the challenges the logo would face on real-world platforms: on a website, as an Instagram avatar, or in digital spaces. The redesign wasn't about letting go of the logo. It was about letting go of the attachment. The problem wasn't aesthetic—it was one of coherence. The studio’s brand had evolved, but the logo hadn't. A composition with too many elements in tension made the icon struggle to be memorable; what people saw didn't connect with who Boroló truly is. The new system retains the bird—now geometric, set in negative space within the icon. The inner container references the studio’s actual architectural blueprint: the diagonal of the cyclorama ceiling and the two zones of the space. The brackets refer to photographic framing. No layer imposes itself over the other—they are discovered. The result is a versatile system: imagotype, vertical logo, and wordmark. It works on a sticker, a billboard, an avatar, or a website. It scales without losing its identity. Redesigning doesn't mean the initial design was bad. It means communication needed to evolve. And from that point of view, the change isn't a correction—it’s a decision.
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Cover image for When a product needs to
When a product needs to be understood, not just seen. Chemyunion is a high-performance cosmetic ingredients company. Their client isn't the end consumer — it's the formulator, the distributor, the professional making technical decisions about what goes into a product. For the presentation of Seriliss, their active ingredient for hair straightening and nutrition, the challenge was clear: show the product in action and explain why it works at the same time. The piece combines studio audiovisual production — with a professional demonstrating the application process step by step, from root to tip — with motion graphics integrated directly over the video to highlight specific areas of the hair, visualize the technical process, and translate chemical information into something digestible without sacrificing precision. Two languages in a single piece. The video demonstrates. The motion explains. Neither one is excess. That balance is what defines a strong technical content piece: it's not about making the product look good — it's about making the client understand it well enough to trust it.
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Cover image for Knowing when to keep it
Knowing when to keep it simple is also a creative decision. Working with AGROSAVIA, the Colombian Corporation for Agricultural Research, was one of the most demanding projects of my career as an audiovisual communicator — not because of its technical complexity, but because of the exact opposite. The pieces I developed are intentionally basic motion graphics. Animations explaining concrete agricultural processes — milk collection and handling in rural areas, palm oil production, good field practices — designed for farming communities far from urban centers, with limited access to technology and ways of learning that don't involve high-resolution screens or cinematic effects. That clarity of context shaped every production decision: clean compositions, institutional color palette respected down to the last detail, legible typography, paced animations that guide attention without overwhelming it. No unnecessary transitions. No visual resources competing with the information. Everything in service of the message. A Colombian state institution has communication guidelines built over years of deep knowledge of their audience. They aren't arbitrary — they're precise. The editor's job isn't to question them or modernize them. It's to understand them, respect them, and execute them with the same rigor applied to any high-level production. Excellence doesn't always look the same. Sometimes it's measured by how many farmers understood the process the first time they watched the video. You can watch some of the pieces here: https://www.youtube.com/watch?v=Vhtwd9isKXo https://www.youtube.com/watch?v=zDexvMTjJRQ https://www.youtube.com/watch?v=qzuPrtTHGpM https://www.youtube.com/watch?v=b3RyNtbPOzQ
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Cover image for Not every brand needs to
Not every brand needs to shout. CPLUS Ingeniería sells reliability to the industrial sector. Their clients make high-impact technical decisions — they don't buy on impulse. The communication I developed for them reflects that reality: social media graphics presenting products, services, and application notes without detours, without unnecessary visual noise, without artificial urgency. Just clear information, well structured, and with the tone the brand demands. Some brands need to move slow. Communicating with calm isn't a limitation — it's a strategic decision.
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Adobe Illustrator(20)
Miguel Morales's avatar
Miguel Morales
Bogota, Colombia
Freelance Logo, Brand and Motion Designer
New to Contra
Freelance Logo, Brand and Motion Designer
Cover image for Advertainment Visual Identity Design
Advertainment Visual Identity Design
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Cover image for The Air Rocket | Cover Book Illustration
The Air Rocket | Cover Book Illustration
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Cover image for Visual identity | Edu.Tec™
Visual identity | Edu.Tec™
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Cover image for Oreo® Christmas Key Visual
Oreo® Christmas Key Visual
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Adobe Illustrator(3)
Angie Sánchez Zapata's avatar
Angie Sánchez Zapata
Bogota, Colombia
Brand Identity Designer & Creative Director | Visual systems
Brand Identity Designer & Creative Director | Visual systems
Cover image for Fidelino Vivero — Brand Identity
Fidelino Vivero — Brand Identity & E-commerce Web Design Fidelino is a premium plant nursery that needed more than a website — it needed a world, a place where buying a plant felt as intentional and warm as the act of gifting one. The brand's core idea, regalos que crecen (gifts that grow), shaped every design decision from the logo to the checkout experience. The visual identity centres on a hand-drawn botanical illustration mark, paired with a deep forest green and warm amber palette that communicates both sophistication and organic life. The typographic system balances editorial elegance with the approachability of a neighbourhood nursery that knows every plant by name. The e-commerce experience was designed end-to-end for both desktop and mobile: homepage with curated editorial photography, product catalogue with personality-driven copy, individual product pages with size and pot selection, collection pages organised by category (plantas, materas, macramé décó, especiales), a functional shopping cart with shipping calculator, lifestyle gallery, FAQ section, and contact form — all maintaining consistent brand language across every touchpoint. The mobile experience received equal design attention, with a navigation system, product detail drawer, and cart view optimised for touch interactions and conversion.
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Cover image for Cumbia Express — Brand Identity
Cumbia Express — Brand Identity & Visual System Cumbia Express is a delivery service brand built around a simple, powerful promise: cumplo — I deliver. The challenge was translating that reliability into a visual identity with enough personality to stand out in a crowded urban market, without losing the warmth and cultural familiarity that makes local service brands feel trustworthy. The identity draws from Colombian street culture and retro Americana aesthetics — a combination that feels both locally rooted and timelessly bold. The central character, a helmeted motorcycle messenger, becomes the visual anchor of the entire system: energetic, recognizable, and instantly communicative of what the brand does. The typographic system pairs Alex Brush (script, warm, human) with American Typewriter (slab, bold, reliable) — two typefaces that hold natural tension between speed and trust. The 6-color palette — Yellow, Red, Green, Sky Blue, Cream, and Near-Black — was designed for maximum versatility across physical applications: stickers, signage, packaging, and merchandise. The full brand system includes two logo versions (circular and vertical), four color variations (including high-contrast dark and light backgrounds), a complete sticker collection of 7+ applications, and business card design — demonstrating how a single identity can stretch across an entire brand ecosystem without losing coherence.
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Cover image for LG Building Management — Brand Identity
LG Building Management — Brand Identity & Web Design. LG Building Management came with a clear vision but no brand — a Sydney-based company specialising in luxury residential and commercial property management, entering a competitive market with nothing to show clients except their word. I built the entire brand presence from zero: a logo system with two versions (principal and horizontal), a refined colour palette and typography system aligned to the luxury real estate sector, and a complete set of print collateral, including brochure and business cards — all designed to communicate trust, precision, and premium service from the first touchpoint. Beyond the visual identity, I architected and designed the company website on Wix from scratch — organising the information structure when the client had a vision but no content hierarchy. The site launched with four homepage sections and three pages (Services, About, Contact), designed to convert first-time visitors into inquiries. The result: within months of launch, LG Building Management secured its first clients and now operates with two fixed ongoing contracts in the luxury property sector.
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Cover image for FIZZ — Luxury Mobile Cocktail
FIZZ — Luxury Mobile Cocktail Bar Brand Identity FIZZ needed a brand that felt as refined as the experience it sells — luxury cocktails, served anywhere. Starting with zero brand equity, I developed the complete identity from concept to application: brand narrative, logo system with intentional anatomy (curves for elegance, bubbles for the cocktail surface, waves for the mixing process), a 5-tone color palette anchored in Teal and Old Gold, and a typographic system built for premium environments. The visual language draws from Italian Amalfi coast aesthetics — warm, coastal, effortlessly elevated. Every element was designed to translate across both intimate private events and high-end venues without losing its character. Deliverables included two logo versions (horizontal and vertical), brand patterns, a comprehensive brand guidelines system, and three physical applications: the mobile bar wrap, printed menu, and branded drink coasters.
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Adobe Illustrator(8)
OZK ART's avatar
OZK ART
Bogota, Colombia
Graphic Designer & illustrator
Graphic Designer & illustrator
Cover image for Logo Creations
Logo Creations
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Cover image for Social Media Publications
Social Media Publications
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Cover image for Print Content Collection
Print Content Collection
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Cover image for Posters & Banners PART ONE
Posters & Banners PART ONE
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Adobe Illustrator(4)