Caldas Talent Fest / Branding on Behance

ENCaldas Talent Fest

The genesis of "Caldas Talent Fest" involved a painstaking creative process. From the beginning, my goal was to conceive an identity that would reflect the versatile essence of this annual school festival. I opted for a modern approach, using exclusively geometric and linear typography to build a minimalist but constantly moving brand. The choice of a neutral design was fundamental, as it had to be versatile enough to adapt to the different themes of the festival each year.

Neutrality and adaptability were two essential concepts behind this brand. Given the changing nature of the festival's annual themes, it was crucial that the brand remain in a neutral state, allowing for easy adaptation to any specific theme. This ensures that "Caldas Talent Fest" maintains its strong identity, but transforms elegantly to reflect each new edition of the festival.

Colors also played a crucial role in the branding. We kept the school's institutional blue to maintain the connection to the institution, while adding red and black to bring elegance and visual appeal. The ultimate goal of the "Caldas Talent Fest" brand is to unite the traditional with the contemporary, celebrating the talent and creativity of the students in a unique and adaptable way. This brand is not just a visual identity, but an invitation to creativity without limits.