Freelance Brand Designers in BogotaFreelance Brand Designers in Bogota
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Daniel Castellanos's avatar
Daniel Castellanos
proBogota, Colombia
Brand Identity & Content Creation | Video & Motion
5.0
Rating
22
Followers
Brand Identity & Content Creation | Video & Motion
Cover image for There are design decisions that
There are design decisions that don't come from the client. They come from within—and sometimes, that is exactly the problem. The previous logo for Boroló Estudio had soul. It had pre-Columbian roots, a hand-drawn stroke, and an indigenous character. It evoked drums, authenticity, and the Chocó—one of the most biodiverse and culturally rich regions in Colombia, a land of jungle, rivers, and a visual identity unlike any other. I loved it. And precisely because of that, I failed to evaluate the challenges the logo would face on real-world platforms: on a website, as an Instagram avatar, or in digital spaces. The redesign wasn't about letting go of the logo. It was about letting go of the attachment. The problem wasn't aesthetic—it was one of coherence. The studio’s brand had evolved, but the logo hadn't. A composition with too many elements in tension made the icon struggle to be memorable; what people saw didn't connect with who Boroló truly is. The new system retains the bird—now geometric, set in negative space within the icon. The inner container references the studio’s actual architectural blueprint: the diagonal of the cyclorama ceiling and the two zones of the space. The brackets refer to photographic framing. No layer imposes itself over the other—they are discovered. The result is a versatile system: imagotype, vertical logo, and wordmark. It works on a sticker, a billboard, an avatar, or a website. It scales without losing its identity. Redesigning doesn't mean the initial design was bad. It means communication needed to evolve. And from that point of view, the change isn't a correction—it’s a decision.
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Cover image for THREE WEBSITES. THREE INDUSTRIES. ONE
THREE WEBSITES. THREE INDUSTRIES. ONE RULE: THE TOOL FOLLOWS THE BRIEF. Landing pages are not a single discipline. The visual decisions, the information architecture, the build method — all of it changes depending on who the client is, what they need to communicate, and how much control they'll need after delivery. These three projects made that clear. The Challenge EndoWell is a comprehensive endocrinology practice based in New York. Impuestos & Soluciones is a tax advisory firm. NiAuditor is a financial audit software platform. Three different industries, three different audiences, three different definitions of what "trust" looks like on a screen. The brief for each was the same at its core: build a web presence that communicates authority and converts. The execution was not. The Solution EndoWell — WordPress + Elementor The brand identity was already defined — clouds as a metaphor, lavender and teal as the color system, a visual language built around calm and precision. The website's job was to translate that into a functional medical site without losing the warmth. The architecture decision was straightforward: WordPress with Elementor. The client needed to manage her own content after delivery. A custom build would have created dependency. Elementor gave us precise control over spacing, typographic hierarchy, and section structure — while keeping the backend accessible for a non-technical user. Every section was sequenced around a single conversion path: who she is, what she treats, how to book. Impuestos & Soluciones — Built with Claude An accounting firm needs to feel rigorous without feeling bureaucratic. The visual challenge here was making fiscal services readable to a non-specialist audience — people who are intimidated by the subject before they even read the first line. Building with Claude meant starting from zero on every component. No inherited theme styles to override, no default spacing to fight. The layout was designed section by section with deliberate intent: a clear hero that names the service directly, a services block structured for scannability, and a contact section that removes friction. The typography stays conservative. The grid is tight. Nothing decorative that doesn't carry information. NiAuditor — Built with Claude A B2B software platform for financial auditors. The audience here is technical and detail-oriented — they'll read the fine print and notice if something feels off. The design language had to match that standard. Same build method as Impuestos & Soluciones, different visual logic. The hierarchy leans harder into precision: more negative space, stricter alignment, a restrained color palette that signals software rather than service. The information flow was structured around the product's core value first, features second, and conversion last — because this audience doesn't respond to pressure, they respond to clarity. The Result Three live sites. Each one built with the method that fit the project, not the method that was most convenient. The technical difference between a WordPress build and a Claude build isn't a preference — it's a decision that affects everything from delivery timeline to client autonomy to design flexibility. Knowing which stack to use is part of the work. What I delivered: Information architecture · Visual design · WordPress / Elementor development · AI-powered custom web development · Copywriting structure endo-well.com (http://endo-well.com) · impuestosysoluciones.com (http://impuestosysoluciones.com) · niauditor.com (http://niauditor.com)
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Cover image for THE BRIEF WAS A NICKNAME. David
THE BRIEF WAS A NICKNAME. David had been called MUTT for years. It stuck from a period of his career shooting street, festivals, raves — places where the camera goes where it fits, not where it's planned. The name carried texture. The problem was communicating it visually without it looking rough. The tension in the logo comes from that constraint. MUTT as a word reads raw, underground, unfinished. The mark had to hold that energy without letting it spill over into something that looked cheap. I kept the typography bold and geometric — no serifs, no decorative cuts, full weight. The letterforms needed to feel confident and urban at the same time. The decision to break "MUTT" into "MUT" and "T" with a centered dot in between was structural, not decorative. The dot reads as a lens at first glance, which works for photography. It also functions as a pause, a breath inside the name, which gives the wordmark rhythm without adding any visual noise. Black on white. No gradients, no texture overlays, no effects trying to approximate the street quality of the work. The cleanliness of the mark is the contrast — David's photography lives in chaotic environments, so the brand sits at the opposite end. Controlled. Precise. Recognizable at any size. "POTHOGRAPH" in spaced light caps anchors the bottom. The letterspacing there does the work that a heavier font would overdo. The whole mark fits on a business card or a festival screen with the same read. Deliverable: Logo design · Brand mark · Typography system Working on identity projects for creatives, artists, and photographers. Let's talk.
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224
Cover image for From a cloud to a
From a cloud to a brand. EndoWell started with a single image: clouds. Not as decoration, but as a metaphor. The doctor behind the brand, an endocrinologist based in New York, described her work as learning to adapt to what you can't control, the way weather changes and you adjust. That became the foundation for everything. I built the full brand identity from that idea. The logo grew from the abstraction of clouds into a stethoscope, the symbol of endocrinology hidden inside something familiar and soft. The color palette — lavender, sky blue, warm peach, and teal — was chosen to communicate calm, trust, and healing without feeling clinical or cold. From there, the visual system expanded across every touchpoint: corporate manual, typography hierarchy, pictogram system, business cards, letterheads, and print-ready files. Then the website. Then a logo animation built in After Effects, where the colored circles travel through light, pass behind a cloud, and settle into the brand mark as the name appears. Every piece was designed to hold together. The kind of consistency where a business card and a social post feel like they came from the same place, because they did. "We don't try, we achieve it." That's the EndoWell slogan. It's also the standard I held the work to. What I delivered: Brand identity and strategy · Logo design + animation · Corporate manual · Typography system · Pictogram library · Business cards · Letterheads · Print-ready files · Website design Open to branding projects. If you're building something from scratch or need a visual system that holds across formats, let's talk.
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243
Brand Designer(12)
Juan Carmona's avatar
Juan Carmona
proColombia
Visual Designer Crafting Brands and Websites.
$5k+
Earned
2x
Hired
26
Followers
Visual Designer Crafting Brands and Websites.
Cover image for Part 2 of the TechFoundersHub
Part 2 of the TechFoundersHub logo. Once the mark was defined my goal was to show the client how this logo would live in the real world without creating a full identity. Same logo. Different contexts. That's how you know it works. A brand mark isn't just a pretty shape. It needs to hold up on a website, on social, on a product. If it breaks in any of those places, it's not ready.
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80
Cover image for VentureNow Landing Page Design & Development
VentureNow Landing Page Design & Development
2
13
Cover image for Hyrum Palmero Visual Identity
Hyrum Palmero Visual Identity
2
21
Cover image for Meet Eclipsis, a free portfolio
Meet Eclipsis, a free portfolio template for designers available in: → Framer Template (https://www.framer.com/marketplace/templates/eclipsis/)→ Webflow Template (https://webflow.com/templates/html/eclipsis-website-template)Built it because most portfolio templates take forever to customize. This one is minimal and ready to make yours in a couple of hours.
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158
Brand Designer(3)
Angelica Cubides's avatar
Angelica Cubides
Colombia
Visual Identities That Showcase Your Brand's Unique Story
5.0
Rating
2
Followers
Visual Identities That Showcase Your Brand's Unique Story
Cover image for Psychologist Brand Design – Holistic Wellbeing
Psychologist Brand Design – Holistic Wellbeing
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5
Cover image for Lumina's Flash Logo Design
Lumina's Flash Logo Design
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3
Cover image for Freelance Attorney Brand Starter Kit
Freelance Attorney Brand Starter Kit
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9
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Brand Designer(3)
Miguel Morales's avatar
Miguel Morales
Bogota, Colombia
Freelance Logo, Brand and Motion Designer
New to Contra
Freelance Logo, Brand and Motion Designer
Cover image for Advertainment Visual Identity Design
Advertainment Visual Identity Design
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2
Cover image for Visual identity | Edu.Tec™
Visual identity | Edu.Tec™
0
5
Cover image for Oreo® Christmas Key Visual
Oreo® Christmas Key Visual
0
4
Cover image for The Air Rocket | Cover Book Illustration
The Air Rocket | Cover Book Illustration
0
3
Brand Designer(2)
Anna Selkova's avatar
Anna Selkova
Bogota, Colombia
Ad Creatives, Websites, Branding | Multidisciplinary Design
10
Followers
Ad Creatives, Websites, Branding | Multidisciplinary Design
Cover image for  La Mie, Brand Identity and
 La Mie, Brand Identity and Custom Mascot Design  We created a cozy, emotionally driven brand identity for la mie, a conceptual French bakery built around the tagline "buns as airy as a cloud." Aiming for a 100% original, contest-compliant solution, we bypassed generic stock graphics and avoided pre-existing brand redesigns, developing the entire project from scratch using the platform’s asset ecosystem. The creative sprint started with bakery market research, naming iterations, and AI-assisted layout exploration. The brand’s anchor is a custom mascot, a charming poodle in a beret, hand-sketched on a tablet and vectorized for perfect scalability. To amplify the warm, artisanal vibe, we replaced commercial fonts with custom hand-lettered typography for the primary logo, while pairing it with clean supporting fonts from the platform’s approved library. The final presentation integrates a soft pastel palette of biscuit yellow and cloud blue with AI-generated packaging mockups, including branded coffee cups and pastry bags curated straight from the gallery.
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53
Cover image for Logobook – Po Stupenyam My role: Creating
Logobook – Po Stupenyam My role: Creating a Logobook – a Comprehensive Guide to the Brand Identity for “Po Stupenyam” Project description: I developed a logobook for “Po Stupenyam,” a creative production group built on the idea of step-by-step ascent – artistic, emotional, and professional. The identity expresses this principle through a strict modular grid, proportional rhythm, and a monochrome palette that emphasize discipline and focus. The logobook covers logo construction, spacing, color rules, and applications across stage visuals, digital platforms, and print. The result is a system that embodies structured creativity, movement, and purposeful progression.
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114
Cover image for Crystal Art Boutique – logo-book My
Crystal Art Boutique – logo-book My role: Creator Project description: We developed the brand identity for Crystal Art Boutique, an atelier specializing in custom ballroom and stage costumes, focused on individuality, precision, and strong stage presence. The visual style combines elegance and confidence: a script logo reflects artistry and a personal approach, while a deep burgundy palette enhances the premium feel. The identity system is clear and structured, ensuring consistent use across digital, fabric, packaging, and signage. Crystal Art Boutique positions itself as a refined and trustworthy brand for dancers who value quality and a strong visual image.
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121
Cover image for IF Studio NY – Social
IF Studio NY – Social Media Ads Pack We developed a premium ad creative suite for IF Studio, a leading New York branding agency that shapes the luxury real estate market. The goal was to help them attract high-level developers and investors by moving away from boring property metrics and focusing entirely on an inspiring lifestyle. To achieve this, we carefully translated IF Studio’s grand Manhattan and Miami case studies into clean, highly engaging social media formats. We treated the brand’s identity with absolute care, adopting a strict, high-end minimalism filled with clean space, elegant magazine typography, and precise grids that highlight architectural details. The ad layouts debunk standard real estate myths using a clear headline and CTA formula, all perfectly tailored to LinkedIn and Meta safe zones. The final pack features two dynamic video assets and an impactful static ad, beautifully connecting hard business numbers with the aesthetics of quiet luxury to prove that emotional branding is what truly drives premium real estate value.
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8
Brand Designer(3)
Angie Sánchez Zapata's avatar
Angie Sánchez Zapata
Bogota, Colombia
Brand Identity Designer & Creative Director | Visual systems
Brand Identity Designer & Creative Director | Visual systems
Cover image for MRH — Website Redesign &
MRH — Website Redesign & Ecommerce Optimisation Project Type: UX/UI Redesign, Shopify Development & SEO Sector: Streetwear & Urban Apparel The context: MRH already had an online store, but it lacked structure, consistency, and a clear customer journey. Rather than redesigning isolated screens, I approached the project as part of a broader brand strategy — identifying friction points across the entire shopping experience and rebuilding the site around usability, storytelling, and scalability. My role: I led the full redesign end to end — from information architecture through custom Shopify development and SEO — working directly within the brand system I had already established for MRH. What I did: Reorganised the site's information architecture, simplifying navigation, menus, and product discovery for a more intuitive purchasing flow Redesigned the homepage — the highest-abandonment section — into a clearer introduction to the brand and its universe Separated storytelling from technical product information across product pages to improve readability and purchase decisions Built a dedicated blog giving each illustrated character its own narrative, connecting editorial content to ecommerce without interrupting the buying experience Developed custom Shopify components using Liquid, including interactive size-chart pop-ups (managed through metafields), dynamic product characteristics with visual icons, FAQs, trust indicators, and automated "Notify Me" functionality for out-of-stock items — all designed for the client to manage without touching code Restructured product categories into a dedicated Products section (previously a single catalogue-all page) and built a custom Collaborations page that auto-groups tagged products by partner brand Ran a complete SEO optimisation pass: restructured product descriptions, built keyword-focused URLs and metadata, and created a scalable metafield system so new products publish following the same optimised structure Set up quick-response templates in WhatsApp Business to streamline customer service Created a dedicated brand page explaining MRH's origins and philosophy, strengthening the connection between visual identity and digital presence The result: A website that isn't just visually stronger — it's easier to manage, more discoverable through search, and built to support MRH's growth long after launch. Full case study on Behance (https://www.behance.net/gallery/253684079/Website-Redesign-Ecommerce-Optimization)Live web (https://mrh-brand.com/)
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Cover image for MRH — Building a Brand
MRH — Building a Brand Identity System for a Streetwear Label The challenge: MRH is a Colombian streetwear brand with a strong creative instinct — rooted in Japanese aesthetics and a clear sense of who they wanted to be — but no system to express that consistently. No brand manual, no visual structure, just raw identity waiting to be organised. What I did: Conducted a full brand audit to understand their visual language, values, and audience Developed a cohesive brand identity system translating their Japanese-inspired aesthetic into consistent visual rules Built a strategic brand structure to guide how the identity shows up across every touchpoint — from product to digital presence The result: MRH didn't become a different brand — it became a more consistent one. Same energy, same roots, now backed by a system that lets it scale without losing what made it recognisable in the first place. If your brand has the instinct but needs the structure, I can help you find it. Full case study on Behance: https://www.behance.net/gallery/253561681/Brand-Identity-MRH Live web: https://mrh-brand.com/
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Cover image for Cumbia Express — Brand Identity
Cumbia Express — Brand Identity & Visual System Cumbia Express is a delivery service brand built around a simple, powerful promise: cumplo — I deliver. The challenge was translating that reliability into a visual identity with enough personality to stand out in a crowded urban market, without losing the warmth and cultural familiarity that makes local service brands feel trustworthy. The identity draws from Colombian street culture and retro Americana aesthetics — a combination that feels both locally rooted and timelessly bold. The central character, a helmeted motorcycle messenger, becomes the visual anchor of the entire system: energetic, recognizable, and instantly communicative of what the brand does. The typographic system pairs Alex Brush (script, warm, human) with American Typewriter (slab, bold, reliable) — two typefaces that hold natural tension between speed and trust. The 6-color palette — Yellow, Red, Green, Sky Blue, Cream, and Near-Black — was designed for maximum versatility across physical applications: stickers, signage, packaging, and merchandise. The full brand system includes two logo versions (circular and vertical), four color variations (including high-contrast dark and light backgrounds), a complete sticker collection of 7+ applications, and business card design — demonstrating how a single identity can stretch across an entire brand ecosystem without losing coherence.
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Cover image for LG Building Management — Brand Identity
LG Building Management — Brand Identity & Web Design. LG Building Management came with a clear vision but no brand — a Sydney-based company specialising in luxury residential and commercial property management, entering a competitive market with nothing to show clients except their word. I built the entire brand presence from zero: a logo system with two versions (principal and horizontal), a refined colour palette and typography system aligned to the luxury real estate sector, and a complete set of print collateral, including brochure and business cards — all designed to communicate trust, precision, and premium service from the first touchpoint. Beyond the visual identity, I architected and designed the company website on Wix from scratch — organising the information structure when the client had a vision but no content hierarchy. The site launched with four homepage sections and three pages (Services, About, Contact), designed to convert first-time visitors into inquiries. The result: within months of launch, LG Building Management secured its first clients and now operates with two fixed ongoing contracts in the luxury property sector.
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Brand Designer(7)