Psychologist Brand Design – Holistic Wellbeing

Diana Hurtado is a psychologist and reiki practitioner dedicated to promoting wellbeing through compassionate, client-centered care. She wanted a brand identity that reflected her expertise while conveying the warmth, tranquility, and empathy she offers in her sessions.

I created a cohesive visual identity that translates Diana’s core values into a meaningful brand experience. The warm, peach and terracotta tones, paired with muted olive greens, evoke calm and emotional balance. Elegant typography and organic design elements further reinforce the gentle, nurturing atmosphere Diana provides.

What sets my approach apart is the focus on storytelling and user experience. I don’t just design for aesthetics—I build brands that connect with their audience and reflect the heart of the business. For Diana, this brand identity is more than visuals; it’s an authentic extension of her mission to guide others toward healing, balance, and self-discovery.