Part 2 of the TechFoundersHub

Part 2 of the TechFoundersHub logo. Once the mark was defined my goal was to show the client how this logo would live in the real world without creating a full identity. Same logo. Different contexts. That's how you know it works. A brand mark isn't just a pretty shape. It needs to hold up on a website, on social, on a product. If it breaks in any of those places, it's not ready.