I collaborated with Kapa's founders to elevate brand quality and launch a higher-tier subscription offering to attract a more premium audience of business founders looking for high-quality, fast design turnaround.

Their existing brand and website worked well for entry‑ or mid‑market clients, but didn’t quite communicate the level of professionalism & refinement needed to justify a premium subscription price.

Refreshed the core visual identity elements, such as logo, typography, color palette, and visual assets.

Redesigned the website to reflect a new premium tier: clearer value proposition, refined visual assets, and a better story.

Working directly with both founders was a fun challenge. They had a clear vision and collaborated with me on the strategy and content. I handed the project to Luis, who is a great developer, and helped with website QA to ensure we translated the design into a fully functional website.