VentureNow is an AI-powered innovation management software that simplifies the process of turning ideas into actionable business strategies.

I collaborated with the founder and his agency’s innovation team to refine VentureNow’s visual identity through a 3-hour brand sprint, which helped define a clear direction for the brand. I then used this foundation to develop the visual identity, including the logo, typography, color palette, and visual assets. I led the art direction of the website, exploring multiple hero concepts and leaning into a human-centered, colorful, and friendly aesthetic to stand out from typical AI products. For the landing page, I focused on clarity and storytelling, structuring the content around a clear 5-step process. Finally, I brought the site to life in Webflow with thoughtful microinteractions that led to a fun, modern experience.