Product designer making enterprise software actually usable.
Product designer making enterprise software actually usable.
Design for life sciences, tech, and high-growth brands
Design for life sciences, tech, and high-growth brands
Brand & Web Design for B2B and Professional Services
Estetik Pro Rebrand
Earlier this year, after giving a branding lecture for the Estetik Pro community, I was invited to redesign their visual identity.
Estetik Pro brings together female founders of salons and companies providing professional beauty services, so the new identity needed to feel more polished and contemporary while still working for a very diverse professional community.
It was a relatively small rebranding project, but one that quickly grew into a much wider visual system.
This week, the new identity was brought to life at their annual congress, and I’ll share more of the event branding and how we translated the rebrand across the full conference experience in the next posts.
And maybe I should share the before & after too 👀
#Rebranding #BrandDesign #VisualIdentity #CreativeDirection #EventBranding
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Some of the strongest Meta creatives I’ve designed are not the ones I’d call the most visually restrained.
Working closely with Nutrafine, I’ve created 200+ Meta ad creatives across several European markets. And one thing became very clear: performance design has to respond to the market, not just the brand.
When Nutrafine expanded into France, we adapted more than the language. We adjusted the offer framing, visual density, product-benefit hierarchy and overall creative direction to better reflect local shopping behaviour and aesthetic expectations.
Some of the creatives that converted especially well ended up being more text-heavy, bold and “poppy” than my natural design instinct would suggest. But that’s the point.
Good performance design is not about forcing your preferred aesthetic onto every market. It’s about knowing when to move beyond your default visual instinct in order to support attention, conversion and sales.
#PerformanceCreative #MetaAds #ArtDirection #BrandDesign #CreativeStrategy
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Art director: Branding design n strategy and UI/UX in 7 days
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Art director: Branding design n strategy and UI/UX in 7 days
Growth Expert: Scaling Acquisition & Engagement for SaaS
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Fractional Design Director · Design to Code · AI & B2B SaaS
Fractional Design Director · Design to Code · AI & B2B SaaS
A Product Designer Ready to Solve Problems and Achieve Goals
A Product Designer Ready to Solve Problems and Achieve Goals
Product and Web Design, UI/UX, Motion Design, Framer, Rive
Product and Web Design, UI/UX, Motion Design, Framer, Rive
Sometimes it's hard to find a parking space, especially when you're in a hurry to go to see your favorite movie.
The Gray Man is not my favorite movie, just in case 😂
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