Brand Identity Design for Microsurgery Robotics Start-Up

The client builds small robotic systems for microsurgery, starting with a device that helps surgeons place cochlear implants. After two years in stealth, they renamed the company shortly before launch, with investor meetings already on the calendar.

So the name was out in the world before there was any identity behind it.

Surgeons, investors and patients each meet the brand at a different moment and look for different signals. The new name means accurate, so anything that looked slightly off would undercut it right away.

Seven approved logo versions with clear space and minimum size rules, so the mark holds up on a slide or a browser tab

A palette of clinical cyan and deep teal on warm neutrals, with text pairings tested for contrast

Guidelines with clear do’s and don’ts, so the team can build decks and documents on their own

A one-page launch site covering the problem, the system, the team and the roadmap, designed for desktop and mobile with components ready for Webflow

One set of guidelines now sits behind the company’s decks, documents and website. The brand looks as careful as the engineering behind it.