+2.3M visitors and +1.9M MAU with data-driven SEO and CRO @VEED
Adelina Mihala
As a Growth Product Manager at VEED, I lead the launch of free, standalone content creation tools and programmatic Landing Pages, tailored to search intent driving a 2.3M increase in user acquisition through SEO channels.
🎯Goals
50% increase in our Monthly Unique Visitors in 6 months
increase the Conversion Rate to the core product - an AI-powered video editing software
🛣 Process
Opportunity Analysis: I partnered with the Growth Marketing and keyword research teams to conduct a comprehensive analysis of competitor keywords, top-ranking SERP content, and user search demand. This allowed us to prioritize which landing pages and standalone apps to develop for maximum reach.
Planning & Alignment: I created an initiative document outlining each tool’s target audience, problem statement, success metrics, and a data-backed hypothesis for each tool's potential impact. I shared user flows and low-fidelity designs on a Miro board, collaborating with the design and engineering teams to refine solutions based on effort vs. impact.
Development & Coordination: Throughout development, I ensured tight alignment by leading regular check-ins, removing any roadblocks, and clarifying requirements, such as event tracking for user behavior and legal considerations around fair use. I also coordinated with vendors where third-party solutions were involved.
Testing & Optimization: We launched MVP versions and monitored key metrics like traffic, bounce rate, and CTA effectiveness. Based on initial results, I worked with the team to optimize elements like copy, visual design, calls-to-action, and technical SEO (speed of page, URL structure, redirects), iterating to improve performance and user engagement.
🥇Results
Launched & optimized free video creation tools that successfully brought in a steady increase in organic traffic, boosting new user acquisition by 60% (achieved 120% of the goal). In just six months our Monthly Unique Visitors grew by 2.3M thanks to leveraging data-driven SEO strategies.
Bounce rates decreased by 20% as a result of targeted content and refined user flows.
Video content tools launched:
Social Media Video Downloaders
Public video templates library
AI text to image generator
AI image background remover
AI script generator
Optimized the Conversion funnel to the Video Editor of existing tools and landing pages:
video Compressor
video Converter
video Cutter
video Editor
add subtitles to video, etc.
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Posted Nov 14, 2024
Increased VEED's Monthly Unique Users by 2.3M in 6 months and reached #1 rank for critical keywords in the video editing space through SEO-focused strategies.
