Marketing Design System for Taskly Productivity App - Taskly

A focused brand and product design system for Taskly, a productivity app built around execution, momentum and clarity. The project included visual identity, mobile UI, landing page design and launch-ready marketing assets.

Taskly is a productivity app concept built for people who are done organizing and ready to execute. The core idea was simple: most task apps reward planning, but Taskly should reward completion.

I developed a focused system across brand identity, product UI and launch communication. The deliverables included a mini brand book, app screens, landing page design, static components, Figma prototype, social media carousel and video direction.

The identity was built to feel decisive, fast and confident. The visual language uses a high-contrast palette, a functional logo system and a tone of voice centered on momentum rather than passive organization.

The app interface was designed to make progress visible and motivating. Key screens focused on momentum, task completion, analytics, streaks and profile management, translating the brand idea into a clear product experience.

Beyond the app itself, I extended the system into a landing page and launch assets so the product could be presented with a consistent story across acquisition and product touch-points.

This project demonstrates how I approach a product not only as an interface, but as a complete visual and communication system spanning brand, UI and marketing.