Başka Oyun Brand Identity & Digital Experience

Başka oyun is a Turkish known conversation card game, created to encourage communication, emotional openness and deeper connections.

I led the art direction and brand identity, shaping the project across visual identity, typography, packaging, print production, look and feel, Shopify UI/UX and digital communication. The work was developed to preserve the emotional core of the game while making it feel native to the Turkish cultural context.

The digital experience was extended through product pages, edition launches, artist call-outs, sticker content and short-form social videos. The motion pieces use direct questions and simple prompts to create an intimate, participatory tone around the brand.