LeadersAtlas | Brand Identity, Web & Design System
Jovanka Dorovic
LeadersAtlas
Brand Identity, Web Design & Design Systems
Building a global leadership brand from identity to digital systems
LeadersAtlas is a global leadership development consultancy working with Fortune 500 teams. Over a five-year partnership, I helped evolve its visual identity into a scalable design system spanning brand, web, presentations, digital products and internal tools.
From slides to systems
As LeadersAtlas grew across global client engagements, its teams were producing hundreds of presentations, workshops and client-facing assets without a unified visual system. At the same time, the company was expanding its digital offering and moving toward SaaS.
The challenge was bigger than a rebrand: LeadersAtlas needed a flexible design infrastructure that could stay consistent across consulting, marketing, sales and product.
Constructed timeless, yet contemporary abstract logomark
Brand System that Works
Presentation System that Supports Delivery Team since 2021
Brand evolution over 5 years of working together
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Posted Sep 14, 2026
Built and evolved LeadersAtlas’ brand across web, executive presentations and digital assets, creating a cohesive design system for a growing consultancy firm.
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