Exxcelerate Brand Refresh & Web Design
Jovanka Dorovic
Exxcelerate | Brand Refresh & Web Design
A refined brand and Webflow website for a boutique M&A deal-sourcing firm, built around clarity, precision, trust and a scalable content system.
Exxcelerate is a boutique deal-sourcing firm supporting private equity teams, corporate development leaders and business owners.
The existing digital presence did not fully communicate the clarity, structure and high-touch nature of the company’s work. The goal was to create a more confident visual direction and a website that felt credible, sophisticated and easy to navigate.
The responsive layouts were built to support the full website experience, including core service pages, business-owner content, case studies, testimonials, articles and podcast content.
Turning positioning into a complete digital experience
I redesigned the website around clearer service pathways, stronger content hierarchy and a more confident visual language.
A scalable website built for future growth
The website was built in Webflow with reusable components and a scalable CMS architecture.
The CMS was structured to support case studies, testimonials, articles and podcast episodes, giving the team a flexible system for publishing new content without rebuilding pages from scratch.
My Role
Creative Direction · Brand Refresh · Web Design · Responsive Design · Webflow Development · CMS Architecture
I led the visual and digital direction from the initial brand and website audit through responsive design, Webflow build, CMS structure and final handover.
Brand Refresh
A more confident visual identity
The rebrand focused on refining the existing identity rather than replacing it entirely.
I developed a stronger visual direction through colour, typography, image treatment and UI styling, creating a more editorial and premium feel while keeping the brand professional and restrained.
The refreshed system was designed to communicate clarity, precision and trust across both brand and digital touchpoints.
Colour & Typography
Building consistency through a clearer visual system
The updated palette and typography system created a stronger hierarchy across the brand and helped establish a more recognisable digital presence.
The design language was intentionally minimal and structured, supporting a sophisticated B2B audience while making complex information easier to scan and understand.
Web Design
Turning positioning into a complete digital experience
I redesigned the website around clearer service pathways, stronger content hierarchy and a more confident visual language.
The responsive layouts were built to support the full website experience, including core service pages, business-owner content, case studies, testimonials, articles and podcast content.
Webflow & CMS
A scalable website built for future growth
The website was built in Webflow with reusable components and a scalable CMS architecture.
The CMS was structured to support case studies, testimonials, articles and podcast episodes, giving the team a flexible system for publishing new content without rebuilding pages from scratch.
Deliverables
Brand audit & visual direction
Colour and typography system
Brand refresh
Responsive web design
Webflow development
Reusable UI components
CMS architecture
Case Study, Blog, Testimonial & Podcast systems
Responsive QA & handover
Impact
Clearer positioning across services and audiences
A stronger visual hierarchy made the company’s offer easier to understand.
A more credible digital presence
The redesigned brand and website better reflected Exxcelerate’s boutique, high-touch positioning.
Faster content publishing
Reusable Webflow components and CMS structures made future updates easier and more scalable.
A sharper identity and a scalable digital platform built to support growth.
Art Director · Brand Designer · Web Designer · Webflow · Adobe Suite · Figma
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Posted Sep 14, 2026
Refined brand and Webflow site for M&A firm focused on clarity and scalability.
