Projects using Facebook Ads in BarcelonaProjects using Facebook Ads in BarcelonaResult: 50 webinar attendees (MQLs)/week and 60 demo requests/week on autopilot. Everything built from zero.
Before: Zero evergreen digital acquisition. Every lead came from an active campaign.
What I built in 6 months: SEO engine: 6 topic clusters, 60-article editorial calendar, 5 pillar pages. Full architecture designed and deployed in 2 weeks. Paid media: evergreen system across Meta and Google (not campaign management). 32-script ad creative library. 50+ published customer UGC videos. 20+ customer studies articles optimised for SEO GEO. A/B/C test iterations on emails, forms, landing pages, CTAs. HubSpot: custom pipeline stages, full multi-channel attribution, automated lifecycle workflows from first touch to onboarding without human intervention. Canva brand system: 1 brand kit, 200+ assets, 15+ templates, team trained to produce on-brand content independently. Webinar infrastructure: 1,500 registrations, 600 live attendees, 40% show rate.
After: 50 webinar attendees (MQLs) per week and 60 demo requests per week, arriving without active management.
Counter-cyclical context: UK buyer demand fell 13% and proptech funding hit an 8-year low during this period. recently wrapped a really fun project with Furrbby, a pet brand that needed traction fast.
We focused on tightening their paid media stack across Meta and Google, dialing in catalog + retargeting, and cutting anything that wasn’t pulling its weight. ROAS moved from ~1.5 to around 2.9–3, while keeping budgets efficient and scalable.
I’ve worked with 30+ pet brands over the years, and this one reminded me why I like the space so much: clear behavior signals, tons of creative angles, and fast feedback loops.
If anyone here is in ecom and struggling to get consistency from paid ads, happy to share what worked, what didn’t, and how we approached testing on this one. 
