Result: 50 webinar attendees (MQLs)/week and 60 demo requests/week on autopilot. Everything built from zero.

Before: Zero evergreen digital acquisition. Every lead came from an active campaign.

What I built in 6 months: SEO engine: 6 topic clusters, 60-article editorial calendar, 5 pillar pages. Full architecture designed and deployed in 2 weeks. Paid media: evergreen system across Meta and Google (not campaign management). 32-script ad creative library. 50+ published customer UGC videos. 20+ customer studies articles optimised for SEO GEO. A/B/C test iterations on emails, forms, landing pages, CTAs. HubSpot: custom pipeline stages, full multi-channel attribution, automated lifecycle workflows from first touch to onboarding without human intervention. Canva brand system: 1 brand kit, 200+ assets, 15+ templates, team trained to produce on-brand content independently. Webinar infrastructure: 1,500 registrations, 600 live attendees, 40% show rate.

After: 50 webinar attendees (MQLs) per week and 60 demo requests per week, arriving without active management.

Counter-cyclical context: UK buyer demand fell 13% and proptech funding hit an 8-year low during this period.