Hugo Bernard
Fractional CMO. Growth systems for B2B startups.
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Co-designed a 3-day live challenge webinar with the founder, built around the Property Investor Blueprint methodology. Structured as a progressive educational experience that naturally demonstrated the software's value at each step.
Handled the full campaign: registration funnel, email nurture, VIP tier upsell, paid and organic promotion, and live event logistics. 1,500 registered property investors, 600 live attendees, 40% show rate, and a lot of sales. In 4 weeks from zero.
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Built the full growth infrastructure at Property Filter from scratch: +42% paying member acquisition rate per month, +36.6% contact database growth in 8 months, 28K+ HubSpot contacts managed.
This included: HubSpot CRM architecture, lifecycle stage mapping, lead scoring, automated nurture flows, SEO strategy (8,100+ monthly searches targeted), and a Canva design system that let the whole team produce on-brand content independently.
The work covered every layer from acquisition to retention. No agency. No additional headcount. Just systems that compound.
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Led the full rebranding of SquadEasy from a generic team engagement platform to a focused B2B SaaS product. The trigger was a reverse funnel analysis that proved conversion was the bottleneck, not traffic. I ran the numbers, made the case to founders and investors, and owned the execution.
Result: x3 MQLs and improved conversion rate at every funnel stage. The rebrand changed how the market perceived the product and gave the sales team a sharper story to tell.
This is the work I do upstream of campaigns: clarifying what the product is, who it is for, and why it matters.
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Built an AI content factory at Property Filter that turned one raw interview recording into a complete content package: video editing brief, SEO-optimised blog post, publishing checklist, and social copy for 4 platforms. All from a single trigger.
Result: 40x content throughput. From 1 story per month to 10+ per week, with zero extra headcount. Tools: Claude, Make.com, HubSpot, JavaScript.
This is the intelligence layer I build for growth teams. Not automation for its own sake. Making every person in the pipeline significantly more effective.
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