Meta Ad Design - Static Ad Creatives for Geviti

Geviti helps people take control of their health and live a longer, more vibrant life with more time to create meaningful memories with loved ones. They approached me to create a series of Meta ad creatives that would reflect their mission and speak to a health-driven, emotionally connected audience.

We kicked off with an initial batch of ads to test the direction. After receiving great feedback, we quickly moved into a second round of creatives just two weeks later, expanding the visual system and refining what performed well.

To set a strong foundation, I performed market and competitor research, both direct and indirect. I analyzed how other health, wellness, and longevity brands communicate, and I explored visual inspiration from outside the industry to identify patterns that convert well in ad environments. This gave me a clear idea of what resonates and what stands out.

Using Geviti’s briefing and the research insights, I developed several creative concepts aligned with their core brand values. Each direction was rooted in clarity, motivation, and trust, connecting the emotional side of longevity with a fresh, modern aesthetic.

Once the direction was chosen, I translated the concepts into visuals using Meta’s ad asset best-practices. I created multiple versions, wrote the copy and CTAs, and ensured the designs remained clean, consistent, and high-impact across placements. I also explained my choices and the purpose behind each creative so the team understood how the ads were built to perform.

The first batch of display ads performed well and matched what they were looking for. They were happy with both the strategy and the visual execution, which led to us continuing our collaboration. Within just two weeks we moved into a second round of creatives, expanding the system with new angles and concepts to support their ongoing Meta campaigns.

Marketing · Advertisement Design · Display Ads · Meta Ads · Figma · Meta Library · Visual Design