Multi-Channel Ad Design – Social, Display & PMAX

Overview I’ve designed a wide variety of ads across social media, display networks, affiliate channels, and physical placements. The goal was always the same: create high-performing, visually consistent campaigns that worked across platforms, languages, and different audiences.

I created social ads for Facebook and Instagram, focusing on visuals, short messaging, and scroll-stopping creatives. These ads were tailored to match each campaign’s goals, from lead generation to event promotion.

For display networks, I designed banner ads in 15 languages, fully localized for each target market. This included adapting not just the copy, but also typography, spacing, and design nuances to ensure the ads looked natural and professional in every language.

I also created affiliate banners, designed to fit a wide range of formats and placements, keeping consistency across partner websites.

In addition to digital campaigns, I designed print ads placed at Harvard University, which required a more formal, professional look. These ads were tailored to the academic environment while maintaining the brand’s global identity.

For Google’s Performance Max campaigns, I developed creative sets optimized for automation. This meant designing assets that worked seamlessly across different Google placements: search, display, YouTube, and discovery.

From localized digital banners to physical print ads and multi-platform campaigns, I built ad systems that delivered consistency and adaptability across all channels. Whether for social, affiliate, or performance-driven campaigns, the designs balanced brand identity with high-performing ad formats.

Figma · Banner Ads · Social Ads · Display Ads · Affiliate Marketing · Localization · Print Ads · PMAX