A few months ago, right before the holiday rush, I worked with ByFyne on tightening their paid growth.
We doubled down on UGC, then pushed the strongest creatives through Meta and Google with disciplined testing. No gimmicks, just better workflows, faster feedback, and making sure the winners actually scaled.
Month over month, ROAS climbed by about +3 point and performance became way more predictable, even with some content chaos early on.
Big takeaway: most brands don’t need to “reinvent” paid they need cleaner systems and creatives built for how people actually buy.
Happy to share more if anyone’s curious about the process.
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Been doing some really cool stuff lately for marblism using weavy, never thought i would get this creative, but quality it's just consistent with the mix of good creative direction and tools.
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recently wrapped a really fun project with Furrbby, a pet brand that needed traction fast.
We focused on tightening their paid media stack across Meta and Google, dialing in catalog + retargeting, and cutting anything that wasn’t pulling its weight. ROAS moved from ~1.5 to around 2.9–3, while keeping budgets efficient and scalable.
I’ve worked with 30+ pet brands over the years, and this one reminded me why I like the space so much: clear behavior signals, tons of creative angles, and fast feedback loops.
If anyone here is in ecom and struggling to get consistency from paid ads, happy to share what worked, what didn’t, and how we approached testing on this one.
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Working on an ad concept creation very on brand for Marblism.com (http://Marblism.com), i've been testing multiple angles lately with Paid media and building a nice community, growing both on Follower count ( vanity metrics) and User Base
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weargustin.com from stabilization to efficient scaling
When I joined the Gustin account, the goal wasn’t “spend more,” it was make the existing budget actually work.
They had solid demand, but performance was inconsistent and they were hesitant about structured scaling. Over the first month, I focused on:
cleaning the campaign architecture in general
Today, we’re:
increasing budgets into Q1 2026
maintaining efficiency instead of trading ROAS for volume
This wasn’t just paid media. It was:
creative direction
disciplined optimization
Because right now, you can’t just be a “media buyer.” You need to actually understand the business.
And honestly, it’s been good to see a brand lean into structure, trust the process, and win from it.
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