Building a Performance-Driven Marketing Framework For Eleiko
Joam Agency
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Posted Jan 23, 2026
Eleiko needed a partner for multi-market growth. We built a scalable, performance-driven framework delivering clarity, efficiency, and results.
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Eleiko
Eleiko
As a global leader in strength equipment and performance training, Eleiko needed a performance marketing partner capable of matching the complexity of its business. Operating across multiple markets, languages, and customer segments, the brand required more than campaign execution, it needed strategic clarity, reliable communication, and a scalable system for growth.
The objective was to transform paid media into a true growth engine, supporting Eleiko’s long-term ambition of sustained global expansion.
The Challenge
Eleiko was managing a sizable but fragmented digital media operation:
A budget spread across multiple markets in Europe and North America
Campaigns running in multiple languages, increasing operational complexity
An agency relationship marked by slow response times, missed deadlines, and non-actionable insights
Internally, limited resources made it difficult for Eleiko’s team to act on high-level recommendations without clear prioritization and execution support.
To reach its company-wide growth target for 2025–2026, Eleiko needed a strategic partner.
Our Solution
We established a performance marketing collaboration designed around strategic partnership, clarity, and execution at scale.
Our approach focused on:
Audience-first planning, addressing both B2B and B2C segments with tailored platform strategies
Market clustering, grouping smaller regions and prioritizing English-first creative to reduce cost and complexity
Category prioritization, focusing investment on core product lines
Platform-specific strategies, including brand protection on Google, structured creative testing on Meta, B2B acquisition on LinkedIn, and efficient awareness on Pinterest
The engagement was reinforced by clear communication standards, fast response times, regular touchpoints, and reporting built around insights and recommendations.
Results
On Google Ads, a 45% revenue growth YoY.
On LinkedIn, a 32% increase in CTR.
On Meta, a 69% reduction of cost per lead, while maintaining the quality
Clearer strategic direction aligned with Eleiko’s growth and brand objectives
More efficient budget allocation through market clustering and prioritization
The new model positions paid media as a strategic contributor to Eleiko’s global growth, rather than a fragmented tactical channel.
What’s Next
Eleiko continues to partner with us as its performance marketing team. Together, we’re focused on ongoing optimization, creative testing, and strategic expansion across markets, using data, insights, and clear priorities to support sustained global growth.
The current framework allows us to continuously refine media efficiency, strengthen brand impact, and adapt quickly as Eleiko launches new products and enters new markets.