As COBA Board continued to expand with a growing library of exercises, trainers, and training programs, the website needed to evolve into a scalable, content-driven experience.

Pages featuring exercises, trainers, and structured programs. With the visual design defined, the focus was on execution.

Such as:

Support multiple asset types (videos, GIF sequences, etc.) within a unified experience

Establishing filtering and organization

Enable the internal team to manage content without support

Compatibility with Shopify limitations for content management that are not products or blog posts.

COBA Board needed a foundation that could support their expanding ecosystem as the platform continued to grow.

We developed five pages to balance flexibility, performance, and ease of use.

Key elements included:

A unified page architecture that ensured consistency across all five pages while allowing content to vary

A pop-up system capable of handling videos, GIF sequences, and single GIFs, with an appropriate user experience

A fully editable content system, enabling the team to rearrange assets without touching code

A filter system powered by metadata and tags, allowing users to explore exercises and programs

A simplified editor workflow that makes content updates fast, and scalable

The result was a platform that translates complex material into an organized, user-friendly experience.

A scalable content system that can grow without redevelopment

Autonomy for the COBA Board team to manage and update content

A more efficient way to showcase exercises, trainers, and programs

An educational layer that strengthens the product experience

The website evolved from a product showcase into a training resource.

With the foundation in place, COBA Board can manage its content independently, as new exercises, trainers, and programs are introduced, without additional support.