WeThemFruits is a newly launched, fruit-forward beverage brand created in collaboration with NBA player Beasley. With clean, plant-based ingredients and bold, playful flavors, the brand set out to redefine hydration with its hero product, the OG Sports Drink. As a newcomer in a competitive market, they needed an online presence that was just as vibrant and energetic as their drinks — and ready fast.

Timing was the biggest challenge. As a brand entering the market, WeThemFruits needed to move quickly to start building awareness and connecting with their audience. While a homepage design was already in place, the product pages, contact page, and homepage copy still had to be created and refined. The brand needed a polished, functional website launched within a very tight timeframe to make their debut a success.

We took a lean, fast-paced approach. First, we launched a “Coming Soon” landing page to capture emails and generate early buzz. Then, while finalizing the homepage design, our team worked in parallel to build product pages, craft a clear and engaging copy, and start development on the homepage right away. This workflow allowed us to maximize efficiency and keep the project moving at high speed.

The final site is colorful, mobile-first, and dynamic, featuring smooth loading effects and a playful user experience that mirrors the brand’s joyful personality. Every detail was designed to highlight the OG Sports Drink and make shopping intuitive, fun, and engaging.

Successfully launched a brand-new website within a tight deadline

Delivered a vibrant, mobile-first platform ready for launch day

Built essential pages (product + contact) and polished homepage copy

Created a dynamic user experience with engaging effects

Captured early audience interest through a pre-launch landing page

With a fresh digital presence now live, WeThemFruits entered the market equipped with a website that not only reflects its playful identity but also sets the foundation for growth, engagement, and returning customers.