Essenziale Electrodomésticos built a loyal customer base solely through Instagram—a rare feat in modern e-commerce. To sustain growth and stay competitive, they partnered with us to develop a forward-looking strategy that blends creative marketing, tech-powered automation, and a digital brand transformation. The result: a long-term collaboration, a custom website underway, and a clear path to scalable success.

Essenziale is a rising home appliance brand known for its authentic, social-native approach. Their entire business was run through Instagram, where they built a strong community and consistent sales without the traditional tools of e-commerce like a standalone website or performance marketing.

As their business matured, Essenziale sought a partner who could help them evolve into a more sustainable, scalable brand—without losing the originality that made them stand out.

Operating exclusively through Instagram limited Essenziale’s growth potential. While the platform created strong engagement, it lacked the infrastructure to support more advanced marketing tactics, automation, and long-term customer retention strategies.

Essenziale needed:

A scalable digital presence beyond Instagram

Smarter marketing tactics that wouldn’t dilute their brand voice

Tools to automate and personalize customer interaction

A roadmap to grow without relying entirely on a single platform

We started with a full strategic audit, delivering a roadmap focused on creative innovation and operational scalability. Key initiatives included:

TikTok Strategy: Launching a tailored short-form video approach to expand reach and brand engagement

70-20-10 Budget Framework: Structuring ad spend to balance proven tactics with experimentation

A/B Testing for Creatives: Optimizing content based on performance data

AI-Powered Video Creation: Scaling video production using generative tools

Website Design: Crafting their first standalone site to boost credibility and conversions

Microinfluencer Campaigns: Partnering with trusted voices to reach niche audiences

Advisory Program: Personalized support for high-value customers

AI Chat & Automation: Streamlining FAQs, post-purchase messaging, and support

Loyalty Program & Promo Codes: Incentivizing repeat purchases

Post-Sale Surveys: Gathering customer feedback to fine-tune offerings

Though still in progress, this partnership has already delivered key milestones:

A long-term retainer agreement, reflecting strong alignment and collaboration

Website design in progress, marking a major step toward becoming a multi-platform brand

A future-proof growth roadmap integrating automation, strategy, and creativity

This case is a compelling example of how an Instagram-first business can evolve into a full-fledged digital brand—without sacrificing its soul.