After years of crafting visual identities and digital experiences for other companies, we realized it was time to invest in ourselves. Although we had been operating successfully as an agency, we lacked a cohesive brand identity. We decided to treat our own brand with the same care and creativity we bring to every client project.

We had been growing through referrals and results, but without a defined brand identity. It was time to create an aesthetic that reflected who we are and what we stand for. We wanted a bold, distinct look. Something colorful, confident, and rooted in neo-brutalist design. Our goal was to express our edge, clarity, and "can do" energy through every visual element.

We partnered with our trusted brand designer and approached the project as we would for any client:

Started with creative direction based on a neo-brutalist, colorful vision

Designed a primary logo and a flexible isologo for use across platforms

Selected a strong, expressive color palette and modern typefaces

Developed a brand book with clear rules for color, typography, and logo usage

This foundation gave us the clarity and confidence to move forward with our next big step, our website.

A bold, expressive brand identity that reflects our agency’s voice and values

A fully documented brand system ready for use across all platforms

Momentum and clarity that kicked off the design of our official website