K2 Brand Website Development

Kennesaw Juice set out to launch K2, a new product line featuring green juices and wellness shots. The goal was to create a dedicated website that could establish K2’s identity as a standalone brand, while remaining visually and strategically aligned with the broader Kennesaw ecosystem.

Rather than building a traditional e-commerce store, the site needed to function as a brand-forward showcase and conversion-focused landing environment, with all purchase actions redirecting to Kennesaw’s unified checkout system.

K2 required a digital presence that felt differentiated yet cohesive. The site needed to:

Communicate a clear brand story for a new product line

Structure seven product detail pages using best-practice UX patterns

Balance aesthetic appeal with clarity and conversion

Remain lightweight, scalable, and easy to manage internally

Meet strong SEO and performance standards

Structured the engagement in phases, starting with strategy and content architecture before moving into UI exploration and development.

Content-first wireframes to define narrative, hierarchy, and conversion flow

Two homepage concepts focused on brand story, product showcase, benefits, FAQs, and CTAs

UX-optimized PDPs built around clarity, social proof, and reassurance

Fully responsive UI design in Figma

CMS-driven development in Shopify for internal flexibility

SEO-ready architecture, optimized performance, and Lighthouse targets

K2 launched with a performance-optimized, SEO-ready, fully responsive website that clearly differentiates the brand while integrating seamlessly into the Kennesaw ecosystem.

The new platform provides:

A structured, scalable brand foundation

Clear product storytelling and benefit communication

Streamlined redirection to the main checkout system

A flexible CMS for ongoing growth

The result is a polished, conversion-aware brand site built to support K2’s expansion from launch onward.