As Commerce Social, a digital marketing agency specializing in TikTok Shop, evolved its offering, the team faced a positioning challenge. TikTok Shop had become a core growth lever for large brands, and the website needed to reflect that shift.
The new site had to guide visitors through a strategic narrative, reframing TikTok Shop as a content engine, a diversification strategy, and a serious business decision for 8–10+ figure brands.
The Challenge
Commerce Social works with high-revenue brands and stakeholders who prioritize measurable impact. However, TikTok Shop is still widely misunderstood.
The existing website struggled with:
Messaging focused on services rather than outcomes
An identity that felt too playful for enterprise brands
Excessive explanatory copy that created friction
Limited ability to pre-qualify high-value leads
Difficulty supporting multiple traffic sources with different intent
The goal was to educate, qualify, and convert seamlessly.
Our Solution
We designed and developed a single-page, story-driven website aligned with the Commerce Social sales process: Problem → Solution → Process → Results → Action.
The solution included:
An enterprise-focused visual system using dark tones and refined typography
A narrative-first structure centered on business pain points
Clear positioning around three pillars: Revenue Generated, The Content Engine, and The Halo Effect
Concise copy that supports sales conversations
A scalable structure to support future services
A multi-step lead qualification flow that filters prospects before calendar access
Results
The new site repositioned Commerce Social as a strategic growth partner, and aligned more closely with founders and executives. It now functions as a clear strategic narrative and a high-performing conversion asset that can scale with future services without structural changes.