As Commerce Social, a digital marketing agency specializing in TikTok Shop, evolved its offering, the team faced a positioning challenge. TikTok Shop had become a core growth lever for large brands, and the website needed to reflect that shift.

The new site had to guide visitors through a strategic narrative, reframing TikTok Shop as a content engine, a diversification strategy, and a serious business decision for 8–10+ figure brands.

Commerce Social works with high-revenue brands and stakeholders who prioritize measurable impact. However, TikTok Shop is still widely misunderstood.

The existing website struggled with:

Messaging focused on services rather than outcomes

An identity that felt too playful for enterprise brands

Excessive explanatory copy that created friction

Limited ability to pre-qualify high-value leads

Difficulty supporting multiple traffic sources with different intent

The goal was to educate, qualify, and convert seamlessly.

We designed and developed a single-page, story-driven website aligned with the Commerce Social sales process: Problem → Solution → Process → Results → Action.

The solution included:

An enterprise-focused visual system using dark tones and refined typography

A narrative-first structure centered on business pain points

Clear positioning around three pillars: Revenue Generated, The Content Engine, and The Halo Effect

Concise copy that supports sales conversations

A scalable structure to support future services

A multi-step lead qualification flow that filters prospects before calendar access

The new site repositioned Commerce Social as a strategic growth partner, and aligned more closely with founders and executives. It now functions as a clear strategic narrative and a high-performing conversion asset that can scale with future services without structural changes.