Madevo, a tech company specializing in agentic AI software, reached out to us after being referred by a satisfied client. They were looking to revamp their brand identity with a visual system that aligned with their cutting-edge technology and long-term vision. After an unsuccessful first attempt with a different designer, they turned to us to bring clarity, alignment, and creativity to their brand.

Madevo had a clear sense of their product and market but lacked a visual identity that reflected their unique positioning. Their initial logo exploration felt generic and disconnected from their values and ambitions. They needed:

A brand identity that felt distinctly modern and technical.

A visual language that could scale with their growth

A creative partner who could deeply understand their product and aesthetic vision

We kicked off the project with an in-depth discovery process to understand their business, brand personality, and visual preferences. Our approach included:

A tailored brand questionnaire to uncover core values and tone

Collaborative brainstorming and moodboarding to align on direction

Iterative development of a custom color palette, logo system, and typography

The final result was a bold yet refined identity that represented Madevo's forward-thinking spirit and AI expertise.

A brand identity that reflects Madevo’s unique position in the AI space

Strong visual cohesion across all brand touchpoints

Client satisfaction that led to an extended engagement, including a new website design