Freelancers using Python in BangladeshFreelancers using Python in Bangladesh
Power BI Data Analyst + ML AI Automation Expert
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Power BI Data Analyst + ML AI Automation Expert
Cover image for Predictive Marketing Analytics: Optimizing Advertising
Predictive Marketing Analytics: Optimizing Advertising ROI 1. The Business Problem Companies often struggle to determine which marketing channels actually drive revenue. Without a data-driven approach, advertising budgets are often misallocated across platforms like TV, Radio, and Newspapers, leading to inefficient spending and missed sales targets. This project aimed to build a predictive model to quantify the relationship between multi-channel marketing spend and total sales. 2. Strategic Insights & Market Analysis Through a rigorous analysis of historical advertising data, I identified the specific drivers of revenue growth: Dominant Revenue Driver: TV advertising emerged as the most critical factor, showing a massive 0.9 correlation with sales. Efficiency Analysis: While Radio and Newspaper spending contributed to the marketing mix, their direct impact on sales was significantly lower (0.35 and 0.16 correlation, respectively), suggesting a need for budget reallocation. Predictive Power: My analysis revealed that 81.6% of the variance in sales can be explained by TV advertising spend alone, providing a highly reliable foundation for future budget forecasting. 3. Data-Driven Solution I developed a Linear Regression model to provide leadership with a mathematical framework for sales forecasting. Reliability: The model was validated using a 70/30 train-test split, ensuring it performs accurately on new, unseen market data. Accuracy: The system achieved a strong R-squared value of 0.79 on the test set, meaning it can accurately predict nearly 80% of sales fluctuations based on planned marketing spend. Error Management: I performed a detailed residual analysis to confirm that the model’s error terms were normally distributed, ensuring the reliability of the forecasted figures. 4. Business Impact Budget Optimization: Provided a clear mathematical equation (Sales=6.948+0.054×TV) that allows the marketing team to calculate the expected return on every dollar spent on TV advertising. Strategic Planning: Enabled the transition from "gut-feeling" marketing to precision budgeting, allowing the company to maximize ROI by prioritizing high-impact channels. Risk Mitigation: By identifying the variance that the model couldn't explain, I helped the business identify where external market factors might still influence sales, allowing for more conservative and realistic financial planning. Technical Stack Modeling: Simple Linear Regression, Statsmodels (OLS), Scikit-learn. Analytics: Python, Pandas, NumPy. Visualization: Seaborn, Matplotlib, 3D Scatter Plots
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Cover image for Sentiment-Driven E-commerce Optimization: Amazon Review
Sentiment-Driven E-commerce Optimization: Amazon Review Analysis & Rating Prediction. Project Overview ✅ This project serves as a machine learning proof of concept designed to transform raw Amazon product reviews into actionable business insights. By automating the prediction of review ratings and analyzing customer sentiment, the system enables brands to optimize product listings, proactively address customer pain points, and drive higher conversion rates. Process ✅ I developed an end-to-end pipeline covering data acquisition, complex text processing, and model deployment. Automated Data Scraping, Integrated the Apify API to extract real-time customer feedback directly from Amazon product URLs. I configured the scraper to handle up to 100 reviews per run, capturing critical metadata including rating scores, review descriptions, and verified purchase status. Data Refinement & Feature Engineering: Cleaned a dataset of approximately 1,944 reviews by removing noise (punctuation/symbols) and stop words using NLTK. I implemented TF-IDF Vectorization to convert text into numerical features and applied SMOTE (Synthetic Minority Over-sampling Technique) to address class imbalance, ensuring the model could accurately predict rare negative reviews. Model Benchmarking ✅ Developed and compared three distinct architectures to identify the most robust predictor: Naive Bayes: High-speed probabilistic classification. Support Vector Classifier (SVC): Optimized for high-dimensional text data. Neural Network (MLPClassifier): To capture complex semantic patterns. Web App Deployment: Built a dedicated Streamlit dashboard that allows non-technical stakeholders to input raw review text and receive instant rating predictions with confidence scores. Technical Stack✅ Languages & Tools: Python, Apify Client. ML & NLP Libraries: Scikit-learn (SVC, Naive Bayes, MLP), NLTK (Tokenization, Stopwords), Imbalanced-learn (SMOTE). Deployment: Streamlit, Joblib (Model Serialization). Visualization: Plotly, WordCloud, Matplotlib. Key Results ✅ Achieved a peak accuracy of 95.27% using the Neural Network model, with the SVC model following closely at 94.46%. Developed sentiment-based feedback loops within the app: high ratings (4-5 stars) trigger positive marketing recommendations, while low ratings (1-2 stars) alert teams to address product issues like battery life or build quality. Enabled real-time competitive analysis by providing a user-friendly interface for cross-functional marketing and product development teams to audit customer sentiment at scale.
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Full-Stack Developer · Framer, Webflow & WordPress Expert
17
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Full-Stack Developer · Framer, Webflow & WordPress Expert
UI/UX | Full Stack Web Developer | WordPress,Webflow Expert
UI/UX | Full Stack Web Developer | WordPress,Webflow Expert
Data Scraper, ML Engineer, Email Marketer
Data Scraper, ML Engineer, Email Marketer
AI & ML Engineer|Real-Time Computer Vision & Edge AI Expert
New to Contra
AI & ML Engineer|Real-Time Computer Vision & Edge AI Expert
Expert Fullstack Engineer. 8+ yrs exp.
Expert Fullstack Engineer. 8+ yrs exp.