Crunchia – Brand Identity & Packaging Design
Developed a playful and eye-catching brand identity and packaging design for Crunchia, a tomato chips brand aimed at children and families. The project included a custom logo, vibrant packaging design, and a friendly tomato mascot to create a memorable and recognizable brand.
I also created realistic product mockups and lifestyle visuals to showcase the packaging and present the product in an engaging, market-ready way.
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Premium Packaging & Unboxing Experience Design
'Minimalist structural design meets luxury tactile brand identity.'
I designed this premium corporate packaging and unboxing presentation for the 'iz' brand identity system. In the high-end retail and lifestyle sector, the tangible presentation of a product is just as critical as the item itself; the unboxing journey must immediately establish an impression of pure class and luxury sophistication.
My strategic design approach for this project:
• Monochromatic Visual Contrast: Utilizing a sleek, deep black matte finish for the structural display box, contrasted against a clean, repeating white logo monogram wrapping system.
• Material Architecture & Detailing: A bold, gloss-black geometric monogram UV-printed on the inner lid, paired with a central circular brand seal sticker that secures the custom tissue paper with architectural symmetry.
• Premium Tactile Flow: The angled geometric fold of the paper wrapping is meticulously structured to create an inviting, memorable presentation that maximizes negative space and clean branding.
Elevating Your Brand's Touchpoints
Are you a premium fashion brand, high-end e-commerce business, or luxury boutique looking to elevate your physical unboxing experience? I will translate your corporate vision into a stunning, tangible package design that leaves an unforgettable first impression. Let's design your next luxury presentation together.
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