Smackit Spice is a spice company renowned for crafting an exceptional collection of flavors inspired by BBQ techniques from across the globe.

During my work experience at WOAU!, a Brand + Graphic Design Studio in Rotterdam, I participated in rebranding the package design and digital content for all products. My team developed the concept of using globally recognized animals for each package. This approach effectively communicates the type of meat most suited for each package, creating a more engaging and informative experience for our customers.