Dan McQueen is a renowned low brow artist and local baker in Melbourne, Australia that has recently combined his quirky, artisan baking skills and the love of his rescue dog, Billie. Dan is looking to corner the local market with treats that are not only delicious, but are also really healthy for dogs. His hand crafted, human grade dog treats are made with only the best organic ingredients sourced from local produce in Melbourne.

Execution

Since Dan McQueen is a low brow artist, I wanted to make that the focus of the packaging. Everyone in his community know who he is and what he makes, so I thought that the packaging had to be very close to Dan, and his personality.