Brand Identity - Rizzy
Marialena Evrenoglou
Background:
Eve and Leigh believe that designer fashion should be more accessible and shouldn’t only be experienced by owning it. Their idea is to develop a subscription based service for high-end fashion — like Netflix for haute couture. For a low monthly fee, customers can choose from a selection of designer dresses, purses, and jewellery. Customers can rent three items at a time and there’s no limit to how long you can keep them. All this is accessed through a slick web portal that makes accessory suggestions for each outfit.
Execution:
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Posted Jan 3, 2024
How do we create a brand concept that is inviting and challenges you to try new things with your wardrobe?
