Background:

Eve and Leigh believe that designer fashion should be more accessible and shouldn’t only be experienced by owning it. Their idea is to develop a subscription based service for high-end fashion — like Netflix for haute couture. For a low monthly fee, customers can choose from a selection of designer dresses, purses, and jewellery. Customers can rent three items at a time and there’s no limit to how long you can keep them. All this is accessed through a slick web portal that makes accessory suggestions for each outfit.

Execution: