Brand Identity and Packaging Design for Souce Brand

Nani’s Jar is a tomato chutney based on a family recipe, created for production in Los Angeles and retail in the US, including 7-Eleven stores. The project focused on translating the homemade origins of the product into a distinctive identity for a contemporary retail environment.

I developed the product’s visual identity from the ground up, from the logo to the final label design. The project included logo design, art direction, illustration, typography, color palette, and packaging design.

The visual direction was built around the warmth of a homemade sauce and the family recipe behind it. The nostalgic illustration evokes the feeling of home cooking. A mother carefully preparing food and choosing fresh ingredients for her family. Bright colors and contemporary typography bring a more modern, friendly character to the identity, helping the product feel distinctive and recognizable on a busy supermarket shelf.

> Brand identity > Logo design > Art direction > Packaging design > Illustration > Typography & color system > Graphic Design