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😍 Just published a new case study on Contra.
This one is a full identity system for Media Aesthetics — a consulting agency and media project focused on thoughtful editorial communication.
I built the identity from scratch: art direction, Cyrillic typography, color system, generative floral graphics, website design, social layouts, and motion references.
The core idea is an exothermic garden — a visual metaphor for media that grows, reacts, and takes form.
#brandIdentity #visualIdentity #editorialdesign
Check it out (https://contra.com/p/gF7R3NZU-editorial-brand-identity-for-a-media-agency)
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