*Humanizing an AI Kid's Coffee Brand*
For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.
Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.
This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.
For this concept, I explored a bold visual direction for an AI startup pitch deck, combining vibrant neon gradients, immersive VR imagery, striking typography, and sleek layouts to create a futuristic presentation experience.
The goal is simple: turn complex ideas into a compelling visual story that captures attention and makes the vision memorable.
I’ve been working on this architecture studio concept over the past few months.
Designed from scratch and built in Framer.
I’d love to hear what you think, feedback is always welcome.
→ https://31n.framer.website
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Made in Framer
I’m open to taking on new projects → http://contra.com/salahudeenahmad