The UCSF Otolaryngology Innovation Center brings together clinicians, researchers, entrepreneurs, and industry partners to turn ambitious ideas into real-world medical impact.

PROHODOS was brought in to create a new identity and digital experience that could better reflect that mission. The challenge was to balance the credibility and rigor of a leading academic institution with the energy, agility, and forward-thinking spirit of the Bay Area innovation ecosystem.

We developed a visual identity that positions OIC as a modern innovation hub while maintaining a clear connection to UCSF.

The identity combines a distinctive new mark, a refined color system, contemporary typography, and a flexible visual language inspired by collaboration, technology, and progress. The system was designed to work consistently across digital experiences, communications, presentations, and physical applications.

The result is an identity that feels scientific and credible without falling into the conventions of traditional healthcare branding.

The website was designed to make OIC’s mission immediately understandable while creating clear pathways for researchers, clinicians, industry partners, and supporters.

We translated the new identity into a modern, editorial digital experience with strong typography, generous space, modular layouts, and a clear information hierarchy. The experience brings together the Center’s mission, research, impact, resources, and opportunities for collaboration while giving ongoing research a scalable structure that can evolve as the Center grows.

Every design decision was made to balance academic credibility with a more progressive, technology-driven expression of medical innovation

The experience was designed responsively from the ground up, ensuring the same clarity and visual character across mobile devices.

Layouts, navigation, research content, typography, and calls to action were carefully adapted for smaller screens rather than simply scaled down. The result is a streamlined mobile experience that keeps OIC’s research and mission accessible while preserving the strength of the new visual identity.