what if your energy drink mascot was made of the same poured concrete as the building it's climbi...what if your energy drink mascot was made of the same poured concrete as the building it's climbi...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
what if your energy drink mascot was made of the same poured concrete as the building it's climbing? built SLAB's whole identity around that one collision — bolted joints, a wordmark poured like a slab, and a character big enough to hand you a can from twelve stories up
Post image
Tarik's avatar
WhiteFrame Creative logo
Fantastic work!
Abdullah's avatar
Eroglu Studios logo
A work that fits my aesthetic and perfect as usual. Really good work and your signature contrast colors once again, executed perfectly.
Maty's avatar
The concrete-poured wordmark is such a clever way to make the material tell the brand story instead of just decorating it. Was the twelve-story mascot concept there from the start, or did that scale come out of testing smaller versions first?
Sohan's avatar
awesome
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started