Hot take: hair growth products don't have to look like medicine to work like it.

Most brands in this category go clinical white and blue, it reads safe, but it also reads like something you'd hide in a drawer, not something you'd want visible on your sink. For Maneup Labs, I went almost fully black instead.

That was a real risk. In a category this saturated with sterile, pharmacy-white packaging, going dark could just as easily read cold, or get lost next to competitors leaning into "clean = trustworthy." But it did the opposite: next to every clinical-looking bottle on the shelf, black reads premium, not medicinal, closer to what you'd expect from a grooming or fragrance brand than a hair-loss aisle.

That's the audience shift the whole rebrand was built around, not the guy who wants to feel like he's medicating something, but the guy who wants a product that looks like it belongs on his counter.

Would a bottle like this make it out of your bathroom cabinet and onto your sink?

Check it out

Looks amazing! 💙

Animated Event Video Poster | Tag der Clubkultur

​Dynamic motion design and video poster created for the "COREspecs" event as part of Berlin's official Tag der Clubkultur festival series.

​The visual concept merges an authentic underground Berlin aesthetic—featuring iconic transit motifs, gritty textures, and acid neon accents—with clean, structured typographic hierarchy and a fully synchronized lineup reveal.

​Software & Tools: Adobe After Effects (motion design, compositing, visual effects, and expression-driven audio reactivity), Suno AI (custom industrial/EBM sound design and score).

​Deliverable: Vertical looping video teaser optimized for social media promotion and digital event boards.

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the yellow train going across the top is my favourite bit. is that real footage or did you animate it?